SARA PARULEKAR
Sara Parulekar is a graphic designer at Rhode Island School of Design, with a concentration in Computation, Technology, and Culture.  

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II THEINTERNETISACULT.COM

Campaign, Branding, Publication


theinternetisacult.com is a proposed cult-inspired campaign targeting internet addiction through an offline, printed matter experience. The project uses provocative color and Authentic Sans across pamphlets, posters, and stickers to capture the attention of passersby. It combines internet language with cult rhetoric to guide viewers toward the ironic action of visiting theinternetisacult.com. The campaign culminates in an installation that merges online and offline worlds, questioning the cyberfuture, the divide between digital and physical selves, and who we become once we enter the digital world.


(2025)